57% of consumers say product videos make them more confident in their purchase.

Connect to and learn from your customers with video.

Video is a marketer’s best friend

Video is not new to marketing. Commercials have been around as long as people have had televisions. But video’s role in marketing is changing, from high-end statement to one-on-one communication vehicle. Video is becoming the content of choice for digital marketing. As video becomes a part of our daily lives through social channels and mobile apps, marketers are using it to reach us, engage us and move us to action.

Delivering high quality video that you control is a crucial part of staying on the cutting edge of video marketing. In addition, tracking and scoring engagement with video is key to success. Did your audience watch your video to the end, or bail out after 5 seconds? Did they replay it, or pass it on to others? Qumu’s business video solutions make it easy to distribute video to your customers and track their viewing statistics so you can hone your marketing strategy and give your clients what they want.

Marketing and video are a perfect pair:

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Videos on landing pages increase conversion rates by 86%.

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52% of marketing professionals worldwide name video as the type of content with the best return on investment.

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Manage all video, both internal and external, from a single source, reducing effective cost and increasing ROI for marketing videos.

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By integrating Qumu’s industry-leading video content management system with sales tools like Eloqua, SalesForce and Marketo, you can create a finely-tuned, holistic marketing system that gives you insight into the wants and needs of your customers.

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Generate leads, increase conversions and inform your customer-base better with video.

 

9 ways you can use marketing automation and video to transform your marketing strategy

Learn how marketers are using video to stay on the cutting edge.

9 ways you can use marketing automation and video to transform your marketing strategy

Video will change the way you do business.

Let us show you how.

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