Video is a marketer’s best friend
Video is not new to marketing. Commercials have been around as long as people have had televisions. But video’s role in marketing is changing, from high-end statement to one-on-one communication vehicle. Video is becoming the content of choice for digital marketing. As video becomes a part of our daily lives through social channels and mobile apps, marketers are using it to reach us, engage us and move us to action.
Delivering high quality video that you control is a crucial part of staying on the cutting edge of video marketing. In addition, tracking and scoring engagement with video is key to success. Did your audience watch your video to the end, or bail out after 5 seconds? Did they replay it, or pass it on to others? Qumu’s business video solutions make it easy to distribute video to your customers and track their viewing statistics so you can hone your marketing strategy and give your clients what they want.