4 ways Brooks Macdonald engages customers and builds trust using video

In most businesses, the customer wants more than a transaction. They’re looking for insights and perspective. And nowhere is that more true than in investing. United Kingdom-based investment management firm Brooks Macdonald shares insights with...


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Best formats for delivering enterprise video

Employee Generated Content (EGC) is taking enterprise video by storm. Companies are encouraging employees to use video to communicate and innovate better and faster. You want to join the game but you don’t know where to start. What is the best file...


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Video is the diva of enterprise content

As I watched the Academy Awards the other night, it occurred to me that video is the diva of enterprise content: She requires more space than other content She creates network traffic jams wherever she goes She demands to be treated in very special ways...


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Video blogging on IBM Connections: just do it

Alan Lepofski at Constellation Research sees 2013 as a year of less talking and more doing for social business initiatives. To him, this is achieved by "adding just a little extra organization to the things people create and share." This rings true to...


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