Work out loud: if you have a message, say it with Social Media

Social Media was high on the agenda at last week’s Melcrum Digital Communications Summit in London. When delegates, predominantly senior internal communication decision makers, were asked what their current priorities for corporate digital...


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“Social” impact on enterprise IT – is it the technology?

In a recent publication, the technology research firm Gartner, Inc., named “Social” as one of the four biggest trends impacting enterprise IT (for the record, the others are Mobile, Cloud, and Information).  Certainly, recent news like Microsoft’s...


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Capturing video for enterprise social networking

You’ve probably heard about the “90-9-1” phenomena of social media. In a nutshell it claims that 90% of an online community are observers or “lurkers”- they never contribute. 9% contribute occasionally, and mostly by commenting. Only the...


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