This is the second of three posts covering Gartner’s Critical Capabilities report for Enterprise Video Content Management, an expert analysis of what it takes to succeed with video in several key use cases. Today, let’s focus on the Internal Collaboration use case where Qumu, again, ranked highest among the other included providers.

As Gartner says, “Video is an effective tool that creates a more emotional connection between co-workers and gives them the ability to share perspectives …” At Qumu, we’re excited to play an important role in making it easy to express and share those perspectives with video.

Among the fourteen capabilities that Gartner includes in their scoring, three are weighted the heaviest — accounting for half of the total score. Here are our thoughts on these vital capabilities:

Capturing Video from Collaboration

Gartner calls out the need “to capture video from collaborative activities, such as streaming, web conferencing, videoconferencing, and real-world events.” Qumu believes that, as these events become commonplace in the enterprise, a true enterprise-strength video hub brings considerable power.

Collaboration, after all, isn’t just a meeting. It’s about the interaction, ideas and nuances that could easily be lost if you don’t capture the event in its full context. We do the hard work of making it easy for organizations to record and manage video and web conferences, Skype for Business calls and even digital whiteboard sessions complete with annotated documents. Capturing these idea exchanges creates an invaluable, searchable knowledge repository.

Integration (Portal/Collaboration)

Our mantra at Qumu is “Be where your audience lives.” And that’s on SharePoint, Jive, IBM Connections, or the corporate intranet.

Seamless integration with existing content and communications infrastructures makes these workspaces and portals even more effective in facilitating teamwork. Where off-the-shelf integrations don’t already exist, your enterprise video platform should be engineered for extensibility allowing custom integrations with other platforms.

Workflow Richness

Gartner’s strong weighting of workflow richness makes perfect sense. We believe it’s critical to have workflow and management built in — especially in highly dynamic collaborative environments with fluid changes and exchanges of content.

Workflow tools allow your teams to concentrate on the work while still ensuring the appropriate governance and long-term management required for business content. You can even create automated workflows for specific types of meeting recordings with automated disclaimers, mandatory approvals, security, time of life, and repurposing.

Beyond collaboration, Gartner recognizes Qumu for key factors that matter in any enterprise application.

We see video as the new document within enterprise organizations. To better understand how it can play a bigger role in collaboration, check out this complimentary copy of Gartner’s Critical Capabilities for Enterprise Video Content Management – from Qumu.

Gartner Critical Capabilities for Enterprise Video Content Management, Whit Andrews, Adam Preset, 29 November 2016.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.