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Video is a powerful medium for communication and collaboration, and widgets are a great tool to get them in front of your audience in a way that fits into their everyday lives. This increases the reach and adoption of your valuable content.  Widgets can be placed on your homepage or in a particular page on your intranet.  We even have users embedding them directly into their own desktop and mobile applications.  Widgets are designed for high load so you should have no concerns about placing them on high availability sites.

Two things make widgets very easy to implement: automated embed code creation and url-based options. With Qumu Cloud, widgets can be configured to do almost anything, and most of these variations are automatically generated as embed code. Simply copy and paste the small Javascript wherever you want the widget to appear. In addition to the embed code, you can add additional options by appending terms to the player url.

Just in time for Halloween, here are six tricks and a few treats for getting the most from your Qumu Cloud video widgets:

1. Auto-generate playlists. Create a widget that includes videos with a keyword or phrase in the title. Every video with a match is dynamically added to the playlist. This is great for a recurring broadcast or video – each new edition is automatically added to the widget of videos for the overall program.

2. Track views from different sources. You can add a reporting ID to a widget url that allows you to track views of the same video from different audiences, web pages or campaigns.

3. Track views on different widgets. Likewise, you can add a reporting ID to a widget’s embed code that allows you to track views of the same video from different widgets. This is useful when you’ve got the same video in different locations and want to compare traffic. It can also be used in video A/B testing scenarios.

To enable this feature, just select the reporting ID option when configuring the widget’s embed code and assign different values to the reporting ID in the urls pointing to that widget. Modern Marketing Automation platforms can automate this process by placing the reporting ID in a campaign email url.

4. Point to a video within a widget. You can send a viewer to a specific video within a widget, saving them from having to navigate through the widget to find a specific video. This keeps the viewer in context of the widget so they can continue to explore instead of “view and done”.

To point to a specific video, simply add the video’s GUID number – its specific identifier – to the end the widget page url: “#GUID”.

5. Search within a widget. Widgets can have many presentations loaded into them so sometimes it’s useful to be able to search through them.

Search is available in the vertical-only widget and enables the end user to search through metadata.

6. Customize just about anything on the widget and player. There are options to change the size and position of the widget thumbnails, how many videos are displayed, how they are oriented, whether or not to include descriptions, sharing, downloading, titles, the size and position of the “play” button, and many more parameters.

This flexibility allows you to easily create a customized widget and player on your page, and to change that look from widget to widget. Video fits exactly where and how you want it to.

These six tips and tricks are just a starting place. The best way to advance your skills with widgets is to start playing! It’s easy to experiment before you push things live.

Let us know your favorite tricks with Qumu Cloud widgets.

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