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When it comes to bringing large, dispersed organizations together, Jive is a force for good. Hundreds of enterprises use Jive to connect, communicate and collaborate.  It makes them a better team, which makes them a better company.

While social business portals like Jive are powerful, they can be so much more powerful with video baked in.

Back in 2014 LinkedIn Influencer Clare Shih was prescient when she saw three waves of social media adoption in businesses.

The first wave in the mid-2000s was employee collaboration: how Jive got its start.  This part of social business is now well-established, with organizations building social capabilities into everything from training and knowledge sharing to remote employee engagement.

The second wave was all about using social media externally. Twitter is the poster child of this movement to create interactive connections for customer service, marketing and communications.

The third wave – happening now – is about making social business personal: getting individuals instead of brands to do the talking.

Video and Jive enable the third wave

How do we make Shih’s third wave real?  Social enablement tools are key, such as the newest generation of social video platforms.  By adding video creation tools within the Jive experience, any employee can create and share personal video content with very little effort.

Enterprise video platforms like Qumu’s make it easy it bring the power of video to Jive, with the security, content management, phonetic search and other “must-have” enterprise capabilities.

Employees are people too, and people everywhere are using video in their personal lives to communicate more personally.  That’s why adding video to Jive is not just a good idea – it’s what your employees now expect from you.