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I was recently reading an article in Strategy+Business about Clarian Health Partners taking a mindful approach in the boardroom. “Mindfulness in the boardroom refers to the capacity of a group of people to think in a deep way together,” authors Charlotte M. Roberts and Martha W. Summerville write, “In assessing a current challenge, the mindful board looks to the past, present, and future. Deliberations encompass the impact of a decision not only on the enterprise, but on industry, society, and the planet.”

Sounds pretty great, right?

Bringing a group together to make mindful decisions about the course of an organization requires more than just discussion however. One thing that struck me about the Clarian example in the article was that prior to each meeting, the Clarian board has a, “connect to purpose” moment. In these moments, they, “remind those gathered of the spiritual side of healthcare and the organization’s effect on patients and their families.”

Many of Clarian’s “connect to purpose” moments begin with a video, one that tells a story of a patient, a celebration, or perhaps even a doctor or nurse who has achieved something great. Video is the ideal medium for this type of content. By combining visual and audible elements, video delivers information quickly and easily to the viewer. By having the ability to capture video in the moment with cameras and smartphones, video is authentic and brings real emotion to a situation. And by being easily managed by an enterprise video platform, businesses can ensure that sensitive videos that are subject to the regulations and governance of the medical field are shared securely to the right audience whether they are inside or outside of the firewall.

Once the c-level has come together and connected to their purpose, they can not only make more effective and inspired decisions about the direction of the business, but also reflect that sense of purpose into the corporate culture. By building a better corporate culture through aligned purpose, businesses find that employees are not only more engaged but also more effective at the work they are doing.

Clarian found that using video storytelling was the ideal medium to bring that purpose into clear focus. To learn more about why storytelling is essential to business, read: 10 reasons your business should be telling stories, or drop us a line and we’d be happy to talk more about how video storytelling is changing the way business communicates.