We recently held an Enterprise Video Summit in New York City where we gathered video experts from some of the most successful institutions around the world. At the summit we discussed some of the trends that are shaping the world of enterprise video, as well as hearing from clients who are using video in their businesses about how they are currently using video and how they plan to use it in the future.
Watch the video on demand of the event.
To add to this, we polled attendees, both at the physical event as well as watching online via webcast, about video in their businesses. Here are some of the statistics we found after collecting the results of our poll:
Video is Growing
Almost half of those who responded to our poll are making approximately one video per week or more. That’s a lot of videos, and it’s going to be a lot more. With video use on the rise to such a degree, it’s important to consider how to store, manage, search and share those videos to get the most value out of them. Whether on premise or in the cloud, an enterprise video platform helps businesses organize and interact with their video content in a simple, centralized location.
Live Video Broadcasts
On-demand content isn’t the only piece of the video puzzle for organizations, though. 86% of the people that we polled were broadcasting live in their organizations. Of that 86%, almost half were broadcasting quarterly. We usually see these quarterly broadcasts as executive-level programs like Town Halls, earnings reports or just quarterly “state-of-the-union” style addresses. Interestingly, though, many of the respondents said they were broadcasting live every week and some were even doing daily broadcasts, discovering new use cases for live broadcasting video in the enterprise. When broadcasting to that magnitude, you have to ensure that your enterprise video platform has the delivery capacity to make every live broadcast a flawless event.
Whether live or on demand, the majority of our respondents are solely targeting internal audiences with videos. However, 36% of those who responded said they were doing both internal and external video. We see this as a major trend in businesses. A representative from a major financial institution who spoke at the event even mentioned that they are planning on adding external video to their video roadmap in the coming year. That said, managing both internal and external video is not as simple as flipping a switch.
Considerations such as security, delivery and content management all need to be kept in mind when an organization decides to do both internal and external video. Industry-leading enterprise video platforms need to have the functionality to do both and make it as easy as possible to share video anywhere, to any audience.
At Qumu, we’re constantly focused on understanding the trends and currents of the enterprise video market in order to meet the needs of businesses all over the world. And we want to hear from you. Take a moment to tell us how your business is using video and what your plans for the future are.