A few months ago, I wrote about how Mark Zuckerberg predicted that in five years, Facebook would be “mostly video.” It looks like Mr. Zuckerberg’s prediction is already coming true though. In their Q4 earnings report, Facebook stated that Facebook users view 3 billion videos a day.
So let’s break that down:
According to Facebook, 890 million users are active on a daily basis. Crunch those numbers and that shakes out to being three videos per day per user.
Out of those 890 million active users, almost a quarter are 18-24 years old. That means that a huge number of people who are just about to enter the professional workforce are using Facebook and interacting with videos multiple times per day.
People are using video to connect with one another. And that video use is accelerating.
Facebook only reached 1 billion videos per day in June of 2014. So the fact that not six months later, that number had tripled, is telling. Now that video is easy to create and share on Facebook, users see it as the simplest and most engaging way to connect with their friends and acquaintances. It’s no surprise that in the Facebook earnings report, the number of uploaded photos to Facebook sits at 2 billion, while video has skyrocketed to 3 billion.
So what insight can we gain from this report on a business level?
Just like the Field of Dreams, if you build it, they will come.
Video use on Facebook hasn’t skyrocketed just because everyone suddenly noticed this newfangled thing called video. Zuckerberg is actively putting work into making video easy for his users and they are benefitting from being able to simply create, upload and share engaging videos through the platform. In a business setting, employees are using video – there’s no doubt about that. But the businesses that are truly successful in leveraging that video into something that makes real impact are giving their employees the tools they need to be successful with video. And that’s important.
Fortunately for the business world, they don’t need to “build it”. They just need to implement an enterprise video platform to make video easy for their employees. The rest is in the numbers.