Black_Friday_Logo

With Halloween now over and Thanksgiving just weeks away, it’s that time. That’s right. Let’s talk about Holiday Season shopping…or perhaps more appropriately for many of our customers, fourth quarter marketing and sales. By now, organizations have realized the power of video to deliver messages and attract buyers. This holiday season, businesses will send thousands of videos out to prospective customers discussing and depicting their products and services.

But how do you know how effective those videos are? And are you linking the content within those videos to campaigns that you are creating to help guide those prospects into becoming customers? Even if you offer video on your web site and ask for data on viewers, how much do you know about what viewers really looked at and what they liked, and how effectively are you using that information for future campaigns? If you knew that creating these capabilities would take about 10 minutes per video and you could have tight integration with your marketing and sales automation platforms, would you be even more excited?

Qumu recently acquired Kulu Valley, a really cool UK-based company whose video platform is now known as Qumu Cloud. Aside from a snazzy and ridiculously simple yet powerful user experience, Qumu Cloud also offers integration with leading marketing and sales automation platforms like Eloqua and (very soon) Salesforce.com.

I was knocked out upon seeing a demonstration depicting how a video campaign is created in the marketing automation environments by providing the video navigation and selection facility in the automation platform user’s context, making it easy to add videos to a campaign. But I was even more excited when I saw how the data collected after prospects or customers watched the videos. Using both automated internal metrics and integrated forms or surveys Qumu Cloud gives insight into how long someone spent in a particular part of the video as well as when people stopped watching. This information could help identify hot or cold product areas, kick off subsequent campaigns and help marketers hone in on what pieces of their videos are and aren’t working. These are capabilities that all marketers need, all the time. This is not just for fourth quarter this year, but for nearly all sales cycles going forward.

Video is a perfect way to make a splash on Black Friday. Understanding what your customers are doing with that video and what content is most engaging to them can have lasting ripples on the way you interact with your base. Qumu is here to help, both with Qumu Cloud’s capabilities and the rest of our video content management and delivery platform functionality bring lasting power to your videos.With Halloween now over and Thanksgiving just weeks away, it’s that time. That’s right. Let’s talk about Holiday Season shopping…or perhaps more appropriately for many of our customers, fourth quarter marketing and sales. By now, organizations have realized the power of video to deliver messages and attract buyers. This holiday season, businesses will send thousands of videos out to prospective customers discussing and depicting their products and services.

But how do you know how effective those videos are? And are you linking the content within those videos to campaigns that you are creating to help guide those prospects into becoming customers? Even if you offer video on your web site and ask for data on viewers, how much do you know about what viewers really looked at and what they liked, and how effectively are you using that information for future campaigns? If you knew that creating these capabilities would take about 10 minutes per video and you could have tight integration with your marketing and sales automation platforms, would you be even more excited?

Qumu recently acquired Kulu Valley, a really cool UK-based company whose video platform is now known as Qumu Cloud. Aside from a snazzy and ridiculously simple yet powerful user experience, Qumu Cloud also offers integration with leading marketing and sales automation platforms like Eloqua and (very soon) Salesforce.com.

I was knocked out upon seeing a demonstration depicting how a video campaign is created in the marketing automation environments by providing the video navigation and selection facility in the automation platform user’s context, making it easy to add videos to a campaign. But I was even more excited when I saw how the data collected after prospects or customers watched the videos. Using both automated internal metrics and integrated forms or surveys Qumu Cloud gives insight into how long someone spent in a particular part of the video as well as when people stopped watching. This information could help identify hot or cold product areas, kick off subsequent campaigns and help marketers hone in on what pieces of their videos are and aren’t working. These are capabilities that all marketers need, all the time. This is not just for fourth quarter this year, but for nearly all sales cycles going forward.

Video is a perfect way to make a splash on Black Friday. Understanding what your customers are doing with that video and what content is most engaging to them can have lasting ripples on the way you interact with your base. Qumu is here to help, both with Qumu Cloud’s capabilities and the rest of our video content management and delivery platform functionality bring lasting power to your videos.With Halloween now over and Thanksgiving just weeks away, it’s that time. That’s right. Let’s talk about Holiday Season shopping…or perhaps more appropriately for many of our customers, fourth quarter marketing and sales. By now, organizations have realized the power of video to deliver messages and attract buyers. This holiday season, businesses will send thousands of videos out to prospective customers discussing and depicting their products and services.

But how do you know how effective those videos are? And are you linking the content within those videos to campaigns that you are creating to help guide those prospects into becoming customers? Even if you offer video on your web site and ask for data on viewers, how much do you know about what viewers really looked at and what they liked, and how effectively are you using that information for future campaigns? If you knew that creating these capabilities would take about 10 minutes per video and you could have tight integration with your marketing and sales automation platforms, would you be even more excited?

Qumu recently acquired Kulu Valley, a really cool UK-based company whose video platform is now known as Qumu Cloud. Aside from a snazzy and ridiculously simple yet powerful user experience, Qumu Cloud also offers integration with leading marketing and sales automation platforms like Eloqua and (very soon) Salesforce.com.

I was knocked out upon seeing a demonstration depicting how a video campaign is created in the marketing automation environments by providing the video navigation and selection facility in the automation platform user’s context, making it easy to add videos to a campaign. But I was even more excited when I saw how the data collected after prospects or customers watched the videos. Using both automated internal metrics and integrated forms or surveys Qumu Cloud gives insight into how long someone spent in a particular part of the video as well as when people stopped watching. This information could help identify hot or cold product areas, kick off subsequent campaigns and help marketers hone in on what pieces of their videos are and aren’t working. These are capabilities that all marketers need, all the time. This is not just for fourth quarter this year, but for nearly all sales cycles going forward.

Video is a perfect way to make a splash on Black Friday. Understanding what your customers are doing with that video and what content is most engaging to them can have lasting ripples on the way you interact with your base. Qumu is here to help, both with Qumu Cloud’s capabilities and the rest of our video content management and delivery platform functionality bring lasting power to your videos.With Halloween now over and Thanksgiving just weeks away, it’s that time. That’s right. Let’s talk about Holiday Season shopping…or perhaps more appropriately for many of our customers, fourth quarter marketing and sales. By now, organizations have realized the power of video to deliver messages and attract buyers. This holiday season, businesses will send thousands of videos out to prospective customers discussing and depicting their products and services.

But how do you know how effective those videos are? And are you linking the content within those videos to campaigns that you are creating to help guide those prospects into becoming customers? Even if you offer video on your web site and ask for data on viewers, how much do you know about what viewers really looked at and what they liked, and how effectively are you using that information for future campaigns? If you knew that creating these capabilities would take about 10 minutes per video and you could have tight integration with your marketing and sales automation platforms, would you be even more excited?

Qumu recently acquired Kulu Valley, a really cool UK-based company whose video platform is now known as Qumu Cloud. Aside from a snazzy and ridiculously simple yet powerful user experience, Qumu Cloud also offers integration with leading marketing and sales automation platforms like Eloqua and (very soon) Salesforce.com.

I was knocked out upon seeing a demonstration depicting how a video campaign is created in the marketing automation environments by providing the video navigation and selection facility in the automation platform user’s context, making it easy to add videos to a campaign. But I was even more excited when I saw how the data collected after prospects or customers watched the videos. Using both automated internal metrics and integrated forms or surveys Qumu Cloud gives insight into how long someone spent in a particular part of the video as well as when people stopped watching. This information could help identify hot or cold product areas, kick off subsequent campaigns and help marketers hone in on what pieces of their videos are and aren’t working. These are capabilities that all marketers need, all the time. This is not just for fourth quarter this year, but for nearly all sales cycles going forward.

Video is a perfect way to make a splash on Black Friday. Understanding what your customers are doing with that video and what content is most engaging to them can have lasting ripples on the way you interact with your base. Qumu is here to help, both with Qumu Cloud’s capabilities and the rest of our video content management and delivery platform functionality bring lasting power to your videos.With Halloween now over and Thanksgiving just weeks away, it’s that time. That’s right. Let’s talk about Holiday Season shopping…or perhaps more appropriately for many of our customers, fourth quarter marketing and sales. By now, organizations have realized the power of video to deliver messages and attract buyers. This holiday season, businesses will send thousands of videos out to prospective customers discussing and depicting their products and services.

But how do you know how effective those videos are? And are you linking the content within those videos to campaigns that you are creating to help guide those prospects into becoming customers? Even if you offer video on your web site and ask for data on viewers, how much do you know about what viewers really looked at and what they liked, and how effectively are you using that information for future campaigns? If you knew that creating these capabilities would take about 10 minutes per video and you could have tight integration with your marketing and sales automation platforms, would you be even more excited?

Qumu recently acquired Kulu Valley, a really cool UK-based company whose video platform is now known as Qumu Cloud. Aside from a snazzy and ridiculously simple yet powerful user experience, Qumu Cloud also offers integration with leading marketing and sales automation platforms like Eloqua and (very soon) Salesforce.com.

I was knocked out upon seeing a demonstration depicting how a video campaign is created in the marketing automation environments by providing the video navigation and selection facility in the automation platform user’s context, making it easy to add videos to a campaign. But I was even more excited when I saw how the data collected after prospects or customers watched the videos. Using both automated internal metrics and integrated forms or surveys Qumu Cloud gives insight into how long someone spent in a particular part of the video as well as when people stopped watching. This information could help identify hot or cold product areas, kick off subsequent campaigns and help marketers hone in on what pieces of their videos are and aren’t working. These are capabilities that all marketers need, all the time. This is not just for fourth quarter this year, but for nearly all sales cycles going forward.

Video is a perfect way to make a splash on Black Friday. Understanding what your customers are doing with that video and what content is most engaging to them can have lasting ripples on the way you interact with your base. Qumu is here to help, both with Qumu Cloud’s capabilities and the rest of our video content management and delivery platform functionality bring lasting power to your videos.