Video blogs are a great way to quickly and efficiently communicate information to a wide range of people. Many businesses are using video blogging as a way to help employees share ideas, keep up to date with the latest trends and topics in their market and stay connected with their co-workers.
At Qumu, our director of marketing does a weekly “wrap” video addressing all of the news that employees need to know but may have missed over the course of the week. This helps us to not only stay current with projects but also gives us a platform to discuss what’s happening in our organization.
By recording a video blog and posting it to an internal social site like SharePoint, IBM Connections, Jive or Yammer, you can not only communicate to everyone around your business, but also create a culture of connection and interaction among your employees.
That said, it’s not as easy as just hitting record. Here are five mistakes to avoid when you’re making internal video blogs:
1) Bad Audio – Video is so efficient at communication because it gives you the opportunity to pass information through multiple mediums. If your audio is too quiet, too loud or too fuzzy to listen to, you’re not taking advantage of one of the most important aspects of video communication. Make sure you’ve got a decent microphone and try recording a test video before you make your video blog to ensure that your audio is listenable.
2) Bad Lighting/Scenery – If your audio is listenable, your video should be watchable, too. Make sure you’ve got a good light source (natural light is always best!) and an interesting background to keep your viewers interested and engaged.
3) Talking Head Syndrome – Nobody just wants to watch a talking head. Keep the viewer’s attention by using screencapture to show demonstrations, infographics and other visual aids to give your video blog depth. Adding your talking head in a small window in the corner of the video blog is also a good way to maintain that personal connection while still getting the most out of your visuals.
4) Dead Air – If nobody wants to watch a talking head, they want to watch a silent head even less. Make sure you’re editing out any dead zones in your videos before you share them with your network. A good video capture solution will provide simple editing tools so you can cut and create easy transitions so your videos will deliver the maximum impact in the least amount of time.
5) No Context – Despite video’s ability to efficiently and effectively deliver information in a short span of time, there’s no point in creating good video if nobody watches it. Writing a short, compelling sentence or two about the content of your video will give your coworkers context and make them more likely to view and engage with the video.
6) Conversation Killer – So you’ve shared your video blog within your internal network. All done? Not yet. One of the most useful elements of a video blog is the comments section where coworkers can discuss projects, share new ideas and voice opinions on the topic at hand. Giving your viewers a discussion topic and asking for their feedback is a critical element of a successful enterprise video blog. All you have to do is ask.
Sharing video blogs has become a crucial way that businesses keep their employees informed. Integrating an enterprise video management platform with your social business software of choice is an easy way to make internal video blogging a success in your organization. Keep these few simple tips in mind when creating your own video blogs to ensure that your videos succeed and keep your coworkers engaged and involved.