IBM’s Sandy Carter talked this week about how enterprises really need to take an “out with the old, in with social” approach to re-engineering collaboration.

It’s so true – unless companies take a fresh look at their communications infrastructure, the traditional top-down messaging will continue to slow – and even prevent – the spread of knowledge and inspiration.  In our fast-paced business world, that’s a recipe for getting left behind.

Sandy points to Safeway as an example of someone boldly changing how messages are spread, using video throughout their organization to communicate and collaborate.

It’s a great proof point! We have been proud to be part of how Safeway has transformed their social business with video.

Learn more about engaging employees with video.