Video encoding is one of the most important steps in video production. It ultimately determines the quality of the final video output. Technically, the process is called ‘encoding’, but in simpler terms, its  understood as ‘conversion’. Here are some best practices to encode a video:

  1. If you already have a good recording, there is no need to re-encode the video, or change the file format extensions. The reason for encoding a video is to improve the quality. If you have a high quality recording that matches your requirement, there is no point in spending considerable time on trying to make it marginally better.
  2. When you have a video that requires re-encoding, start with a source that is in the best possible quality. The best practice is to start out with high quality uncompressed or low-compression formats — not a low-grade download from the Internet.
  3. Don’t take video encoding for granted. Pay special attention and take the time to the settings when you open your video source file.
  4. While using quick wizards with encoder software, avoid guess work and be very clear with what you want as your end result. Computer programs make it easy for you, but they can easily spoil your perfect outputs.

With today’s video technology, it’s  easy to encode your videos to get that perfect output. But remember to pay special attention to smaller aspects that are at times taken for granted. Because, they are enough to spoil your perfect video.