So you’ve successfully implemented video into your business culture. People are making, sharing and using the kind of interesting, valuable video content that makes a fully connected enterprise work. But something’s missing. That extra punch, that next level: music.
Please take a few moments to watch this awesome Bill Murray dance. Thank you.
If you’re creating content for strictly internal consumption, you can use any music you want without fear of inadvertently crossing any of the copyright institutions, but let’s say you’re making a video you think could be shared with the outside world. You wouldn’t want to have your potential for viral video sunk by a DMCA takedown notice because you decided to use “Chariots of Fire” as your backing music, right?
Right. Fortunately, there are options. YouTube recently launched 150 royalty-free songs in their free audio library as part of a way to encourage users to soundtrack their original videos without breaking any copyright laws. The library is sorted into genres and moods such as “Jazz & Blues – Calm” or “Hip Hop – Dark” depending on what kind of vibe you are going for. I have to admit, I had a pretty good time just surfing through the songs and seeing how well I thought the descriptors (and the song titles, “Not too Cray”!) matched up. You can also sort by instrument or even by length if you’ve got a particularly long or short video you need to soundtrack.
YouTube is not the first to provide links to Creative Commons licensed music, however. In fact, the folks at CreativeCommons.org have provided this handy guide to understanding some of the nuances of music copyright legality and where to find music that you can use to make your video content more engaging.
Well what are you waiting for? Spice up your videos with a little bit of music!