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Enterprise video portals are all the rage.  Companies everywhere are seeing the value in a video repository for their employees to create and share video content.  These video hubs are sometimes standalone but are increasingly integrated as part of an enterprise portal – an efficient and strategic decision.

But many businesses are missing the even bigger picture.  These portals, sadly, rarely connect with the thousands of video conferences that are recorded on a separate platform within the company. Often these videos are considered disposable as they are artifacts of real-time meetings.

While not all of these recordings are valuable after-the-fact, many are. The collective volume of relevant and useful corporate information in these recordings is staggering.

Video is a powerful new knowledge transfer and communication tool for business and needs to be managed as such. That means eliminating silos, implementing lifecycle management techniques, and making the videos searchable and accessible to any employees that can benefit from them.

How?

Video conferencing systems are being integrated into video portals, which in turn are being integrated with corporate content management platforms.  It’s not are hard as it sounds, because enterprise-class video management systems are designed to readily integrate with the IT infrastructure.

The benefits of a fully integrated video ecosystem go beyond archiving and distributing the videos. Video creation, an ongoing challenge for corporations, becomes easier, too, because dozens (or hundreds) of video-enabled conference rooms can now be used as live-broadcast studios by executives and other employees.

Video is entering the mainstream of enterprise communications and collaboration. Make the most of it by stepping back and taking a strategic look at all of your video investments.

Learn about integrating video conferencing with video management platforms here.

Photo courtesy of averusa.com.