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In video field production, The A-roll is the main footage that you use in your video such as interview footage – taking heads or someone speaking into the camera. B-roll is comprised of cutaways or the clips that you use to illustrate what the person is talking about.

B-roll is basically filler that enriches your story. It can be in the form of still photographs, charts, additional video footage or animation. B-roll offers flexibility in editing and help to add dimension to your story. In an enterprise environment, when you are working on a video, b-roll is an important part of making compelling video. Here’s how b-roll can be used to make even better business video:

  • Instead of featuring only talking heads in your video, try mixing contextual extracts from stock videos. This helps in making the video a little more interesting.
  • When recording software simulations or simple how-to videos, try using process diagrams or flow charts along with narration. B-roll like this helps improve video effectiveness.
  • Consider using transition effects such as fade, slide, dissolve etc to add a professional touch to your video.
  • In a corporate video, try showing the interviewee in their work environment. If you are filming a product demo, try showing a person using the product. The presence of characters in the story adds value to the video.
  • Avoid using external publicity oriented free footage. If you really have to, then try developing your own enterprise publicity footage that you can use contextually. This kind of B-roll can be archived in an enterprise stock footage library and can be re-used later.

Using b-roll helps to tell a story and add a human touch to the video. When you record a footage try thinking about the story you are telling, the characters involved and the settings. These factors come in handy, especially when you are editing a footage to produce a professional video that connects to your audience.