When we use the term ‘metadata’ with regard to a video, we’re usually talking about textual information that goes along with the video. That metadata (like keywords, tags, titles, descriptions, and even annotations and captions) helps search engines understand the content and improves visibility in search results. However, in the truest sense of the word, the scope of metadata goes far beyond just textual information when it comes to video.

How else can you use metadata?

While recording
Video Cameras record vital technical information about the video: aperture, frame rate, shutter speed, etc. This data can help editors easily locate videos. You can also rate videos and this gives editors a better idea of which ones are the best.

During editing
Almost all modern editing software allows you to add context to each footage which in turn helps you in sorting your footage. The more you detail your metadata has, the easier it is to identify, understand and manage while editing. You can use your own notes to describe the footage, which itself is metadata and helps bridge the communication gap between creators and editors.

While publishing
This is the phase most often associated with metadata. You can use a valid title, a short description that best describes the video and tags that help put the video into context.

Archiving
Archiving videos is as valuable as the video itself. It’s always good to keep video organized and sorted, digitally in a video portal or physically on tapes. When archiving videos, you can use tags that hold the title and description of the video. This is again a form of metadata that one can use to search, identify and locate a video.

Video is only as valuable as an end user’s ability to find it. Metadata provides the keys.