Last week I was hiking with my family at Yosemite. It was gorgeous, and we were stopping every few steps to take pictures. Around every corner was an even more breathtaking view requiring another photo.
But as you can imagine, those pictures don’t do justice to what we saw.
Another hiker walked by with a Go Pro camera mounted on the top of his hiking pole. I watched as he turned on the camera (facing him) and filmed himself for a while as he trekked down the mountain. In those few seconds, he captured the essence of the experience 10 times – or 100 times? – better than my pictures.
That’s why so many organizations are now investing in video as a primary communication tool. Pictures (think “PowerPoint slides”) are useful, but video comes much closer to the richness and depth of communication achieved by being in the same room with someone.
And just like the video-enabled hiker, businesses are increasingly recording video rather than just using it for “disposable” RTC video calls. That’s because its value multiplies when it can be archived, searched and re-purposed across the organization for knowledge transfer.
I admit it, I’m thinking of buying a Go Pro camera. While it seems a little over-the-top, getting closer to “being there” is worth a lot.