Alan Lepofski at Constellation Research sees 2013 as a year of less talking and more doing for social business initiatives. To him, this is achieved by “adding just a little extra organization to the things people create and share.”

This rings true to me. Incremental additions and enhancements that make a good tool better or more powerful are a fast path to increased usage of corporate social applications.

Adding video to collaboration platforms

One way corporations are increasing adoption of their collaboration platforms is by enriching them with video.  The YouTube Generation (a growing share of the employee base) has made the jump to video in their personal lives. Giving employees the tools that they already know removes friction and allows them to collaborate without changing their communication style.

Qumu’s Social Video Solution for IBM Connections makes video blogging within IBM Connections a reality. For the user, it’s just another tool within their IBM Connections portal. They can click to start a recording session, capture video from their webcam (with our without screen captures) and publish – all within the Connections interface.  The video can be easily edited before sending.

Here’s a glimpse of how the blogging tool works.

Enhancing a company’s collaboration platform rather than adding yet another “app” for employees increases adoption of the collaboration tool and simplifies deployment and support of video.

When it comes to getting the most from your social business infrastructure in 2013, look at adding video as a relatively easy way to “just do it”.

Alan Lepofski at Constellation Research sees 2013 as a year of less talking and more doing for social business initiatives. To him, this is achieved by “adding just a little extra organization to the things people create and share.”

This rings true to me. Incremental additions and enhancements that make a good tool better or more powerful are a fast path to increased usage of corporate social applications.

Adding video to collaboration platforms

One way corporations are increasing adoption of their collaboration platforms is by enriching them with video.  The YouTube Generation (a growing share of the employee base) has made the jump to video in their personal lives. Giving employees the tools that they already know removes friction and allows them to collaborate without changing their communication style.

Qumu’s Social Video Solution for IBM Connections makes video blogging within IBM Connections a reality. For the user, it’s just another tool within their IBM Connections portal. They can click to start a recording session, capture video from their webcam (with our without screen captures) and publish – all within the Connections interface.  The video can be easily edited before sending.

Here’s a glimpse of how the blogging tool works.

Enhancing a company’s collaboration platform rather than adding yet another “app” for employees increases adoption of the collaboration tool and simplifies deployment and support of video.

When it comes to getting the most from your social business infrastructure in 2013, look at adding video as a relatively easy way to “just do it”.

Alan Lepofski at Constellation Research sees 2013 as a year of less talking and more doing for social business initiatives. To him, this is achieved by “adding just a little extra organization to the things people create and share.”

This rings true to me. Incremental additions and enhancements that make a good tool better or more powerful are a fast path to increased usage of corporate social applications.

Adding video to collaboration platforms

One way corporations are increasing adoption of their collaboration platforms is by enriching them with video.  The YouTube Generation (a growing share of the employee base) has made the jump to video in their personal lives. Giving employees the tools that they already know removes friction and allows them to collaborate without changing their communication style.

Qumu’s Social Video Solution for IBM Connections makes video blogging within IBM Connections a reality. For the user, it’s just another tool within their IBM Connections portal. They can click to start a recording session, capture video from their webcam (with our without screen captures) and publish – all within the Connections interface.  The video can be easily edited before sending.

Here’s a glimpse of how the blogging tool works.

Enhancing a company’s collaboration platform rather than adding yet another “app” for employees increases adoption of the collaboration tool and simplifies deployment and support of video.

When it comes to getting the most from your social business infrastructure in 2013, look at adding video as a relatively easy way to “just do it”.

Alan Lepofski at Constellation Research sees 2013 as a year of less talking and more doing for social business initiatives. To him, this is achieved by “adding just a little extra organization to the things people create and share.”

This rings true to me. Incremental additions and enhancements that make a good tool better or more powerful are a fast path to increased usage of corporate social applications.

Adding video to collaboration platforms

One way corporations are increasing adoption of their collaboration platforms is by enriching them with video.  The YouTube Generation (a growing share of the employee base) has made the jump to video in their personal lives. Giving employees the tools that they already know removes friction and allows them to collaborate without changing their communication style.

Qumu’s Social Video Solution for IBM Connections makes video blogging within IBM Connections a reality. For the user, it’s just another tool within their IBM Connections portal. They can click to start a recording session, capture video from their webcam (with our without screen captures) and publish – all within the Connections interface.  The video can be easily edited before sending.

Here’s a glimpse of how the blogging tool works.

Enhancing a company’s collaboration platform rather than adding yet another “app” for employees increases adoption of the collaboration tool and simplifies deployment and support of video.

When it comes to getting the most from your social business infrastructure in 2013, look at adding video as a relatively easy way to “just do it”.

Alan Lepofski at Constellation Research sees 2013 as a year of less talking and more doing for social business initiatives. To him, this is achieved by “adding just a little extra organization to the things people create and share.”

This rings true to me. Incremental additions and enhancements that make a good tool better or more powerful are a fast path to increased usage of corporate social applications.

Adding video to collaboration platforms

One way corporations are increasing adoption of their collaboration platforms is by enriching them with video.  The YouTube Generation (a growing share of the employee base) has made the jump to video in their personal lives. Giving employees the tools that they already know removes friction and allows them to collaborate without changing their communication style.

Qumu’s Social Video Solution for IBM Connections makes video blogging within IBM Connections a reality. For the user, it’s just another tool within their IBM Connections portal. They can click to start a recording session, capture video from their webcam (with our without screen captures) and publish – all within the Connections interface.  The video can be easily edited before sending.

Here’s a glimpse of how the blogging tool works.

Enhancing a company’s collaboration platform rather than adding yet another “app” for employees increases adoption of the collaboration tool and simplifies deployment and support of video.

When it comes to getting the most from your social business infrastructure in 2013, look at adding video as a relatively easy way to “just do it”.