Video continues to gain ground in our daily lives. A Wall Street Journal poll shows a 47% annual increase in hours of online video watched by each of us. This trend is as true for work as it is for play.
But the way video is consumed for work and play is different, and this creates unique challenges for businesses. Here are three important differences.
In a business setting, video has a purpose. While that doesn’t mean it needs to be overly controlled, organizations that curate and manage their video “channels” are more productive. Videos like executive webcasts and training channels need to be orchestrated and organized in a different way than “look what my cat did” videos.
A corporate video is often valuable (and sensitive) because of its proprietary content. Unlike YouTube, corporations need to address the paradox of making videos increasingly accessible to employees, while at the same time preventing unauthorized viewing by others.
A YouTube video is easily viewed by 10,000 people at the same time because of the collective capacity of the Internet. A live webcast being viewed by 10,000 people within a company can take down the corporate network. That’s because businesses are by nature a homogenous bunch; it’s not unusual for almost everyone to need to see certain videos at the same time.
These differences require IT to optimize their infrastructure for video. Intelligent content routing and video network edge devices are two examples of technology that can dramatically reduce the volume of video bandwidth required to stream videos to all of these employees.
Business video portals are used differently than YouTube. The infrastructure that supports them must be different as well.