The world of asset management moves at the speed of business. Henderson Global uses video to keep its partners and clients up to date.
Employee generated content
Established in 1934, asset and investment management firm Henderson Global has always looked for new methods to stay ahead of the curve within the markets and for their clientele. When employees at Henderson began realizing that their existing monthly reports were not sufficient to keep up with the pace of the market, they looked to video to help them remain plugged in to changes in the marketplace. Using the Qumu platform, fund managers are now able to instantly reply to changes in the market and consistently keep their clients updated with the latest information. By giving the fund managers the ability to create, upload and publish their own videos, Henderson’s employees have the agility to create and publish a 90 second video within 10 minutes to consistently stay up to date.
“The fund managers are able to sit at their desk and record simply, and it takes between 5 and 10 minutes for a fund manager to record a 90 second video and then get it on our website so it can be distributed.” - Mark Skinner, Henderson Global