Consumer market trends have affected how people feel about creating and watching video content. Whether it’s YouTube or TiVo, business users today are asking, “Why can’t I have these video capabilities at work?” Find out what technical and business challenges must be addressed to make live and on-demand video secure and scalable across the private/corporate network. Click here to download your copy of Employees Asking For "YouTube In The Enterprise"?: Building Self-Driven Video Communication
Video improves the effectiveness of “tacit interactions”
Companies are finding that video is a great way to improve the effectiveness of “tacit interactions.” Tacit interactions are those complex dialogues necessary in today’s fast-changing, socially driven marketplace to move audiences – whether it’s educating on a new topic or product, changing the organization culture, or meeting new company performance and financial goals.
- Companies improve their productivity by improving the efficiency of transformational activities (mining, assembly) and/or transactions (accounts payable).
- But productivity of marketing managers, lawyers, etc., cannot be raised by standardizing their work or replacing them with machines. Instead, companies must boost workers’ productivity by making them more effective.
- Organizations that embrace tacit communications will perform far better than their peers.
Employee Generated Content (EGC)
With daily advances in digital technology, anyone with a computer and a digital camera can create video content, which, once on the web, can potentially be viewed by hundreds or thousands of co-workers.
- Do you have rampant “video producers” throughout your organization who publish video on various company web properties that may or may not follow standard corporate guidelines for content and security?
- Do you have other employees who may have valuable video content to contribute but don’t because they don’t know how?
Qumu can help. With Qumu products and solutions, you can provide all employees with tools to easily contribute video content and still maintain control of your network.
Standardize and control with Qumu for all authorized employees
Qumu addresses the challenges associated with EGC in a number of ways:
- Qumu Capture Studio appliance makes content creation a snap for non-technical employees!
- Easy upload features allow employees to browse their file systems and easily upload a video
- The Qumu Video Control Center provides templates to ensure all video content is published in defined branded portal pages for consistency
- Qumu integrates with company LDAP directories to easily control which uses should have access to publish or view content areas
- Qumu supports virtually all formats and players so all video content can be managed under one centrally managed system.
- When necessary, Qumu can manage “approved” and “unapproved” video content to allow review before publishing to the program browser.
Learn how innovative companies are using video at work
Innovators, including Microsoft, eBay, Sprint, Dell, Raytheon, Safeway, Lockheed and others are using video for corporate communications, field training, executive meetings, product announcements, market updates and employee generated content initiatives. See how innovative companies are using new video techniques to increase communication and collaboration across their enterprise |