How Qumu Helps The Marketing and Sales Professional

Marketing and Sales teams are constantly challenged with information – mostly written – and the need to communicate quickly to a broad audience base. Whether it’s keeping a widely distributed workforce, partner community or even customer prospects up to date and educated on the latest product and services offerings, or building up interest in its products or services, video holds communication capabilities that transcends the problems that written or web based content simply cannot provide.

Successful Marketing and Sales Uses of Video Include:

  • New Product Launches – show the product with video, more powerful than words
  • Competitive Updates – timely, relevant and with quick insight
  • Customer Education – personalize the content with “people + content” videos
  • Product training – take any video feed or live computer screen into your content

Challenges faced in producing and delivering rich media content include:

  • Integrating people and content – Rich media presentations demand high quality capture of presentations, spreadsheets, product displays and demonstrations
  • Enabling anyone in the organization to easily create and share important content
  • Promoting access to video assets – live or on-demand and making them available to the people who should (and in some cases are required) to watch them
  • Tracking and reporting on video content viewership

Fortunately solutions exist to these challenges. For example, the Qumu Capture Studio and Qumu Create are ideal for sales and marketing leaders to capture rich media presentations that include both multiple camera feeds and high-frame rate VGA. The industry’s most sophisticated set of rich media presentations can be created off of your desktop or laptop computer.